The inspiration for SAAHN came from Sana's own challenges in finding stylish yet modest clothing that truly allowed her to express her authentic self. Frustrated by having to cobble together outfits that fit her needs, she teamed up with Henriette Ernst, who brings over 25 years of experience from the luxury fashion world. Together, they created SAAHN, a brand all about blending modesty with fashion and glamour, championing unity and inclusion for women everywhere.

Modest clothing is designed to offer more coverage than typical fashion, characterized by longer hemlines, higher necklines, full or quarter-length sleeves, and a loose fit. This style is favored for religious, cultural, size inclusion, personal, or professional reasons.